Glossier Levels Up Their OG Community with TYB 💋

Glossier is giving away keychains people !!!

The first time I visited Los Angeles it was a bucket list item to visit the newly opened Glossier store. A visit to the store unlocked the next level of cool girl status I was dying to achieve in 2019. The only thing I could afford was a clear $18 lip gloss but I proudly rep’d my Glossier purchase! To collect photos, products, and experiences from the brand was to be a member of a lifestyle I dreamed of.

I’m certain you share a similar experience with Glossier. The brand has true lore. My relationship with the brand turned from fan to superfan when I had the privilege of shadowing under a couple of their early employees in my first role out of grad school. I absorbed the community strategies they pioneered at Glossier by what could only be divine position. We can go into what I learned another time. This letter is about your deep fan connection with Glossier. I know you have it. Our CEO Ty has it. Last night, I scraped up her feature in ITG which prompted me to shoot her a text. I asked our fearless leader why she believes the synergy between TYB & the OG community led brand is so uniquely exciting.

Glossier is the blueprint for what brands are just now realizing is the future of successful customer loyalty. Brands are learning that investing time and resources into paying customers creates deep fan connection with true longevity. Glossier has been about rewarding their top customers through fun events, special gifting, and early access to product launches since day one. Now, that can all happen in one tool on TYB.

Today, the Glossier Game levels up to Ty’s Try Your Best community rewards platform.

Unlock the G Collectible here and gain access to the G Collective and perks:

• first 500 members get a keychain in the mail

• BTS + early access to new product launches

• connection with other Glossier fans

• opportunities to share product feedback with the G team

• exclusive rewards like that signed basketball from the WNBA

PLUS when you earn your G coins you can redeem them in store or on glossier.com. Go play the Glossier game! 🏀

IN OTHER NEWS…

• Role Model’s album promo is everything and the music is SOOOO good. My top picks are Frances & Scumbag. For those who have been living under a rock, a few months back the pop star created a burner account under the name of Saint Laurent Cowboy where he pokes fun at artists forced to create community online by their label. His strategy worked because now his fans are drooling.

• Chappell Roan is our modern day Hannah Montana. Once a fangirl, always a fangirl. She shares her freak out moment on The Comment Section. She refers to her identity as Chappell as a performance arts project and Kayleigh as the version she would allow to make out with a stranger in a bar. Truly, the best of both.

• Ashtin Earle stars in Edie Parker’s boobs on drugs campaign (literally what does this mean) shot by Anna Koblish, who in my opinion is a very up next huge photographer (psst…who works at Edie Parker they lowkey would thrive on TYB)

  

• Daily Drills and LaLaLand had a moment this weekend. I went. I have never purchased anything from Daily Drills but I am a fan of their brand. So, I supported. If only I could get rewarded for this behavior.

  

• LOEWE sponsored the BIGGEST SUPERFAN, nadia <3

• Mario Badescu hit 10K members on TYB in less than 3 months! Danielle, Lindsey and other Gen Z MB team members are pristine examples of what it looks like to successfully engage with fans using the TYB toolkit.

• Porsche x Dua Lipa is iconic.

• Oh! We were in Vogue this week for being Cult Gaia’s tool of choice for building deeper fan connection with their fashion fanatics. NBD.

& if you missed last week’s SUPERFAN you can catch up on our Substack here. TaTa! We’ll see you in the G Collective!

The TYB team < 3